Website Visitor Identification

Identify More Website Visitors.
Engage More Buyers.

Turn up to 40% of your anonymous traffic into named, contactable leads.

★★★★★ Loved by marketers No credit card One line of code Live in 24 hours
Identifying site visitors for teams at
VSP Vision Care Anchor Group Aspen Dental Nutrisystem Weight Watchers United Healthcare Ryan Homes
How it works

From anonymous traffic to real contact info

Three steps, no complex setup. Start identifying visitors and recovering lost sales within 24 hours.

<script src="leadpost.js">

Install one line of code

Drop a lightweight JavaScript snippet onto your site. No developer, no forms, no pop-ups.

Live in minutes
40%

Identify up to 40% of your traffic

Sessions are matched against 250M+ verified consumer and business profiles and returned as named, contactable records.

Name, email, postal address
EmailSocialDisplay Direct mail

Reach them across every channel

Push leads straight into Klaviyo, Mailchimp or your own ESP and trigger automated win-back flows.

Email, social, display, direct mail
Works on any platform: ShopifyWordPressWooCommerce WebflowCustom code
Identity resolution

The visitor types nothing.
You still get a name.

This is what the one line of code does on its own. No form, no login, no opt-in. Nothing is asked of the visitor and nothing is needed from you.

  1. 1A stranger opens your page
  2. 2Your code recognizes the device
  3. 3A contactable person comes back
LeadPost

Solutions for every team

Lead Identification, Lead Enrichment, Visitor Insights & Cross-Channel Retargeting turn anonymous visitors into people your team can actually reach.

Everything you need to capture, enrich & convert shoppers

One platform, four core capabilities, built to turn store traffic into repeat revenue.

Works withKlaviyoMailchimpShopifyMeta AdsGoogle Ads
  • Verified consumer names, emails and postal addresses
  • No checkout or opt-in required from the shopper
  • Live in 24 hours on Shopify, WooCommerce and more
Nova Runner, size 8$128.00 · left in cart, never checked out No email on file
LeadPost matches the visitor
Jane D.jane.doe@gmail.com · 412 Pine St, Austin TX Reachable
Now you can email a shopper who never signed up Your size 8 is still waiting

We held it for you. Here is 10% to finish checking out.

Complete your order
No form. No login. No opt-in.
Start free trial Up to 200 leads free for 14 days. No credit card.
Data enrichment What if you already have an email, a name & mailing address, or a phone number, and no other contact details?

Fill in the details your list is missing

Identifying visitors needs nothing from you. This works the other way. Bring a list you already own, give it one field, get up to 15 back. Old CRM records, form submissions, a list you bought and never used.

Any one field on your record is enough
  • Email addressThe most common starting point
  • Name and mailing addressBest coverage for consumer records
  • Phone numberWorks on its own or alongside a name
1 What comes backMatched from jane.doe@gmail.com 1 in → 15 back

Contact any one starts it

Verified name and addressJane Doe · Austin, TX
Verified email addressjane.doe@gmail.com
Phone number(512) 555-0148

Person

Age range35 to 44
GenderFemale
Marital statusMarried
Education levelBachelor’s degree
Primary languageEnglish

Household

Presence of childrenYes, two
Household income range$100k to $150k
Net worth range$250k to $500k
Homeowner statusHomeowner
Length of residence6 to 10 years

Professional

OccupationMarketing
Job titleDirector
CompanyNorthwind Retail
Your record already has any one of these LeadPost fills in the other 15
First-party dataForm submissions Third-party lists Upload a list and run it yourself. No data team, no waiting on a vendor.

Why Businesses Love LeadPost

★★★★★

“This technology combined with a compelling offer significantly boosted our overall conversion rate as compared to past campaigns without LeadPost.”

Jason C., General Manager Health & Wellness
★★★★★

“What’s amazing is the ability to accurately provide leads that visit your website with no friction.”

David J., CEO E-Learning
★★★★★

“I love that this software allows even small businesses with low marketing budgets to enjoy the benefits of remarketing to site visitors who do not convert on the first visit.”

Amanda T., Owner Marketing & Advertising
★★★★★

“LeadPost is a must for B2B sales. The leads it captures are very accurate, and the contact data is reliable.”

Evan W., CEO Marketing & Advertising
★★★★★

“We saw approximately $270,000 in sales from a $4,000 investment in LeadPost.”

Rich H., CEO Marketing & Advertising
★★★★★

“In particular, I was pleasantly surprised at the relatively low opt-out rate that we got from our LeadPost leads.”

Lawrence M., Marketing Director eCommerce
★★★★★

“This technology combined with a compelling offer significantly boosted our overall conversion rate as compared to past campaigns without LeadPost.”

Jason C., General Manager Health & Wellness
★★★★★

“What’s amazing is the ability to accurately provide leads that visit your website with no friction.”

David J., CEO E-Learning
★★★★★

“I love that this software allows even small businesses with low marketing budgets to enjoy the benefits of remarketing to site visitors who do not convert on the first visit.”

Amanda T., Owner Marketing & Advertising
★★★★★

“LeadPost is a must for B2B sales. The leads it captures are very accurate, and the contact data is reliable.”

Evan W., CEO Marketing & Advertising
★★★★★

“We saw approximately $270,000 in sales from a $4,000 investment in LeadPost.”

Rich H., CEO Marketing & Advertising
★★★★★

“In particular, I was pleasantly surprised at the relatively low opt-out rate that we got from our LeadPost leads.”

Lawrence M., Marketing Director eCommerce
★★★★★

“LeadPost is a must for B2B sales. The leads it captures are very accurate, and the contact data is reliable.”

Evan W., CEO Marketing & Advertising
★★★★★

“We saw approximately $270,000 in sales from a $4,000 investment in LeadPost.”

Rich H., CEO Marketing & Advertising
★★★★★

“In particular, I was pleasantly surprised at the relatively low opt-out rate that we got from our LeadPost leads.”

Lawrence M., Marketing Director eCommerce
★★★★★

“This technology combined with a compelling offer significantly boosted our overall conversion rate as compared to past campaigns without LeadPost.”

Jason C., General Manager Health & Wellness
★★★★★

“What’s amazing is the ability to accurately provide leads that visit your website with no friction.”

David J., CEO E-Learning
★★★★★

“I love that this software allows even small businesses with low marketing budgets to enjoy the benefits of remarketing to site visitors who do not convert on the first visit.”

Amanda T., Owner Marketing & Advertising
★★★★★

“LeadPost is a must for B2B sales. The leads it captures are very accurate, and the contact data is reliable.”

Evan W., CEO Marketing & Advertising
★★★★★

“We saw approximately $270,000 in sales from a $4,000 investment in LeadPost.”

Rich H., CEO Marketing & Advertising
★★★★★

“In particular, I was pleasantly surprised at the relatively low opt-out rate that we got from our LeadPost leads.”

Lawrence M., Marketing Director eCommerce
★★★★★

“This technology combined with a compelling offer significantly boosted our overall conversion rate as compared to past campaigns without LeadPost.”

Jason C., General Manager Health & Wellness
★★★★★

“What’s amazing is the ability to accurately provide leads that visit your website with no friction.”

David J., CEO E-Learning
★★★★★

“I love that this software allows even small businesses with low marketing budgets to enjoy the benefits of remarketing to site visitors who do not convert on the first visit.”

Amanda T., Owner Marketing & Advertising
Integrations

Send leads straight to your tools

Identified visitors land in your CRM, your email platform and your ad accounts on their own. No exports, no field mapping, no engineer.

Anonymous
Matching
Jane Doejane.doe@gmail.com · Austin, TX Identified
Syncing, within seconds
17destinations
24hto first lead
0engineers needed

Not on the list? Route anything through Zapier or Make, or build against the API.

FAQs About Identifying Website Visitors

What Does It Mean to Identify Website Visitors?
Identifying website visitors means knowing who is browsing your site, even if they don’t fill out a form or make their information visible. With LeadPost’s website visitor identification software, you can uncover the names, email addresses, and mailing addresses of up to 40% of your anonymous visitors. This process allows you to build a detailed database of potential customers with a few clicks. By identifying website visitors, LeadPost helps you understand who is interested in your offerings, so you can reach out and engage with them directly.
How Can I Identify Who Visits My Website?
Using LeadPost’s visitor identification software, you can identify website visitors. By simply adding one line of code to your site, LeadPost automatically captures details, including the names, contact information, and more, without requiring them to fill out any forms. This powerful tool is useful for identifying B2C and B2B website visitors, as it taps into a unique network of data partners to provide accurate and up-to-date contact records.
Why Is It Important to Know Who Is Visiting My Website?
Knowing who is visiting your website is essential for tailoring your marketing and sales strategies effectively. LeadPost allows you to identify website visitors by name and access their contact information, which means you can reach out with personalized messages and offers. With this understanding, you can prioritize leads, focus your efforts on the most promising prospects, and enhance your overall customer relationships. Also, by knowing your audience, you can maximize your return on ad spend and generate more revenue from your SEO efforts, making your marketing campaigns more targeted and successful.
What Information Can I Get About My Website Visitors?
With LeadPost’s website visitor identification software, you gain access to a wealth of information about your visitors. This includes names, email addresses, mailing addresses, and other contact details, allowing you to build a comprehensive database of potential customers. LeadPost can also enrich these records with demographic and firmographic data such as industry, company size, and roles within organizations. By understanding who your visitors are and what they’re interested in, you can segment your audience with precision and create marketing campaigns that cater to their specific needs and preferences.
How Can Identifying Website Visitors Software Help My Business?
Implementing visitor identification software like LeadPost can transform your approach business growth. By identifying visitors to your website by name and contact information, LeadPost enables you to automatically convert up to 40% of your anonymous traffic into actionable leads. This means you can engage with potential customers without relying on intrusive popups or form fills. LeadPost helps you maximize your return on ad spend and SEO efforts by providing detailed insights into who your audience is, which allows you to build stronger relationships and drive sustainable growth.
Is Identifying Website Visitors Legal?
Yes, identifying website visitors is legal when done in compliance with data privacy laws such as GDPR and CCPA. LeadPost uses cookie data to match website visitors with verified contact records while adhering to strict privacy and compliance standards. We ensure that our data is sourced ethically and that visitors have the ability to opt out.

Start identifying your visitors

Two quick steps and your account is live. Up to 200 leads free for 14 days, no credit card.

No credit card